We Feelings

We Feelings

Syed Jamal Shah

           Those who dance are considered insane by those who cannot hear the music

         Our era is passing from artificial transformation, needs are changing into  false needs, where individualization is  consider as norm, dependency  is a mark as weakness, avoidance  of public  gathering,  feeling  successful  being  busy in building  self-individual  life,  solitude  is medium of entertainment, relationships are kept as mortgage, indigenous approach seems to be fading away, technology is rapture, where rendezvous’ is online virtual computer communication, discourse is social media, we are behind the eight ball and    stuck in the middle of nowhere , we all are looking for black cat inside a dark  room.

       Mass Media is jack-of-all-trades, medium by which get information from far away lands , the information about sports, weather, history, science , culture, peoples , politics through newspapers, magazines, Tv,internet; however, we feelings is sense of unity and emotions among groups in society, member of in   group has sympathy, attachment and affection towards other member, ‘we' is an  identity for members themselves in group.

        In the digital age of today, we all human beings are on the journey to a place , where all claims that we are the cash cow in   given: self-made, successful ,inventor, expert, leader, scientist or philanthropist to reach the destination. However, Good traveller on this journey is ready to pass through several stages to reach destination, for example home (family), religion, marriage are   the primary institutions in society for learning, and then other institution are secondary. primary institution consists of family member parents, uncles and siblings,  where  one  start  learning  the  fundamental  standards  of  society  but  if  home members are busy in jobs and studies from 9 to 5 then spend left over time through TV screens, smartphones and social media, ones feels like walking on air. therefore, the newcomer in family embraces the same fashion of elders, behave like them, live like them , in the  end washed up. Youths  are up in the air far away by a mile  from their elders on this path, they might not meet them because the race required hard work, fame, money, qualifications, sword of Damocles is hanging over their heads. social scientists identify the distance among them as generation gap.

       While, the real world is divide by many professional classes as diplomats, workers, freelancers and employed skill labours. These classes are contributing to society by different viewpoints through occupations, but in fact, they are unaware of tasks performed by them regularly. Elite groups yield advantages from lower-classes in society because they don’t have the power. Our time has been designed by unique culture; one in which is powered by screens, internet, cable, social media and other mediums of communications. The whole 20th century has been replaced by the non-natural age. Mass media is a powerful strength in today’s contemporary society.

            The point raised here is the work of Jürgen Habermas, Frankfurt professor. He urges that there are two types of sphere in society Private and public spheres, in his theory PUBLIC SPHERE, as a place where  the free exchange of ideas and debate happens, there was time, when people use to build political discourse in public sphere (community centres, mosques, hujra, coffeshops ) the outcome of the discourse in public sphere was basic feature of social harmony in society. Public gathering in squares are beneficial for humans emotions, cooperation and similarity in knowing each other and as well as for political prosperity (Democracy). Public spheres are the source of gathering and integrity in society. Modern world, mass media come out of the blue and eroding these spheres to keep people ideology individualized and to break the bond of unity among masses. Mass media is cooking up something  new,  changing  narratives  and  portraying  them  in  artificial  fashion.  These synthetic lifestyles are away from reality and imposing offbeat-culture for humanoid classes. According to Jürgen Habermas, The media is creating deep water   society of private and scrappy individuals for foreign approach and eliminating indigenous approach. Mass media is bent on  creating false needs, the needs which are not necessary for the survival of human beings, types of false needs are like wearing new fashion every day, doing amendment’s in culture, incorporating those new belongings to daily life ,media is portraying the said things and we are accommodating it in our societal cultures. Such changes have cause concern that people are more associated with consumption rather than emotions and unity. Electronic media have made things are worse and a lemon. Private sphere is basically home and family but the mass media is affecting this sphere behind the scenes  too.

        Therefore, We feeling in society are changing into hard feelings because of electronic mass media and media is also transforming our culture by different angels and giving colours of different flavours to it, which are unacceptable for our old-school (elders).mass media achievements have become the measuring  rod to asses the political strength of nation todays. There are several disadvantages of mass media, majorly, it leads to individualism, people  spend  too  much  time  in front  of  TV thus  socialization with family,  friends  and neighbours are affected. Second, some media contents are not suitable for children, third it can ruin reputation, fourth weakness in health because we spend an average of four hours daily watching TV. Viewers accept the discourse of media in various sides, Mass media is owned by capital assembly, they run their advertisement, giving priority to their favourite political parties, creating needs of their respective brands. Folks are prepared to desert a sinking ship.

      Notwithstanding, the digital revolution is devil-may-care attitude. Nowadays,  an increasing number of people are active on   social media (networking) websites in order to increase personal communication. In this context , Facebook is the most popular website for virtual communication. In fact  the control of information is  a source of prestige and power in our societies. Nations that are doing well in the field of computer and technology are normally regarded as the “most modern” and “advanced nations”. The growing numbers of studies analysed  that  Twitter  became  an  arena  of  Politics,  this  network  sphere  is  beefing  up Political narratives of individuals with limitation which is cyber democracy and appears to be that democracy is online, hence, whose voice is heard online yet by ruling politicians ?no bed of roses. Advertising limited itself by and large to a simple sales pitch; it invades the process the public opinion by systematically creating or exploiting news events that attract attention Computer mediating communication changed things rapidly that we forgot old- school culture. Online communications have finished emotions and sprits of human beings. The  transmission  of  culture  and  traditions  are  vanishing.  Due  to  it  our  society  is misbalancing though shaping individuals and groups in new fashion, behaviours, culture with an eagle eye. Mass Media is control by intellectuals, they have   minds  like a steel trap,

     Although, weeding out some hours in daily from   Mass Media can bring back the golden time again , Some parts of the glob we can still expect that situation could become better and stable through positivity. Mass Media is beating around the bush. Virtual reality are far away.

The general population doesn’t know  what’s happening and it  doesn’t even know that it doesn't know(Noam Chomsky)